Gaming in Germany webinar 24/6/2020 – German consumers divided over gambling advertising

Gaming in Germany WebinarPublic opinion in Germany is split over gambling advertising, a preliminary probe conducted by market research agency Markteffect shows.

Roughly one third of German consumers has no objections against the current level of gambling advertising, another third is being put off by the current level of gambling-related advertising, while the remainder has no clear opinion.

These results suggest that future licensed operators will have to tread carefully under the new State Gambling Treaty, so as to not jeopardize public support for the full regulation of online gambling in Germany.

This examination of advertising acceptance among German consumers is part of an exploratory survey of consumer attitudes and preferences, the results of which will be presented later during the upcoming Gaming in Germany webinar “Brand preference and advertising acceptance in the German online market” on Wednesday, June 24 at 15:00 CET.

During this webinar, we will also reveal the current brand preferences (specified by product vertical) of a high-quality German consumer panel, as well as online gambling participation rates and customer motivations for selecting a specific operator.

If you are a country manager, marketing manager, or business manager at a domestic or international operator interested in the opportunities offered by the regulated German online gambling market, this webinar is not to be missed.

Register here:

Help shape the Gaming in Germany market tracker

Our webinar will also introduce the Gaming in Germany Market Tracker – a new market intelligence tool that helps you track your brand’s performance over time against your competitors.

The Gaming in Germany Market Tracker can be a stand-alone tool to measure brand performance or a neutral check on already available market intelligence.

During the webinar, it will be possible to provide your input on the final questionnaire that will be used during the main research.
Help shape the Gaming in Germany market tracker to suit your market intelligence needs!

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About Gaming in Germany

Gaming in Germany aims to be the #1 resource for corporate decision makers, policy officers, and third-party professionals whose work will be impacted by the full regulation of online gambling in Germany.

For the Gaming in Germany market tracker, we have teamed up with an experienced market research agency with extensive experience in conducting brand tracking and attitude-behavior research.

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