About 10 months after the application procedures for virtual slot machines and online poker began, the first permit has now been granted and more permits are likely to follow in the near future.

Targeted advertising is arguably one of the most crucial factors for a sports betting operator’s success. However, without detailed knowledge about the influences of these advertising attributes on bettors, it is hard to develop efficient marketing strategies. This article is aimed to summarise recent research on the the effectiveness of different attributes and inducements of sports betting advertisements.

Public opinion in Germany is split over gambling advertising, a preliminary probe conducted by market research agency Markteffect shows. Roughly one third of German consumers has no objections against the current level of gambling advertising...

We all know who the biggest Germany-facing online operators are. It is not a secret that Tipico, GVC, and Bet365 make up the top 3, with PokerStars and Wunderino not far behind.