MGS appoints world leading gaming specialists to head marketing offensive

Macao (May 2014):
Macao Gaming Show, which takes place across 18th – 20th November at the Venetian Macao, has appointed GB Media as principal media partner in support of the 2014 exhibition. The UK owned company, which also has offices in Amsterdam (Netherlands) and Palma (Majorca) is the world’s biggest publisher of specialist business-to-business gaming media, producing over 100 publications a year and covering all forms of online and offline gaming.

Macau skyline in watercolor background Marina Wong General Manager and Event Director of Macao Gaming Show commented: „In 2013 we enjoyed a very positive launch event when we welcomed 8,000 visitors to the exhibition. We were delighted with the outcome which has provided solid foundations which we now want to build on. We met with GB Media Director John Sullivan at the beginning of the year and were highly impressed by his company’s credentials. Their award winning magazines are the best in the business and the team has worked with a large number of international gaming brands using the influence of their titles to deliver value.

„They bring in-depth gaming knowledge, creativity, energy and a competitive edge to the work they deliver on our behalf. I am confident that with their expertise and commitment we will be able to take Macao Gaming Show to the next level. Our ‚By Asia for the World‘ advertising campaign is already appearing across international gaming media alongside media relations activities and social and digital marketing initiatives.“

John Sullivan, Director of GB Media said: „We are delighted to be selected as principal media partner for MGS 2014 and to be working alongside Marina Wong and the highly talented team which has made Macao Gaming Show such a formidable brand in such a short period of time. Our media channels will connect the campaign with an international audience of gaming professionals building on the fantastic success achieved by last year’s exhibition. ‚By Asia for the World‘ is a powerful message and one which connects with the community of buyers and influencers many of whom have already confirmed their attendance and registered for MGS 2014.“

About Macao Gaming Show
Macao Gaming Show (MGS) is organized by the Macau Gaming Equipment Manufacturers Association (MGEMA) and co-organized by the General Association of Administrators and Promoters for Macau Gaming Industry, Associação de Mediadores de Jogos e Entretenimento de Macau, Macau Jockey Club, MACAUSLOT, and Macau Yat Yuen Canidrome. The event will be managed by China-Macao Resources Advertising & Exhibition Co. Ltd. It is the first large scale gaming and entertainment exhibition organized and run by Macao organizations. MGS will have a floor area of over 10,000 m2. Exhibitors and buyers eyeing the Asian market will be coming from all corners of the world. The event will cover six gaming industry segments; Gaming Equipment and Accessories, Gaming Promoters (Junkets) and VIP Clubs, Casino Fixtures and Fittings, Promotional Services and Memorabilia, Food and Beverage and Entertainment and Performance.

About GB Media
GB Media Marketing Services provides a complete communications service comprising Consulting, Corporate Identity, Creative Marketing, Crisis Management, Event & Exhibitions Marketing, Market Research, Public Relations, Publishing, Social Media and Video. The company also publishes award winning titles including Betting Business interactive, International Casino Review and Coinslot International as well as fulfilling a number of contract publishing agreements covering customer and employee publications. With a management team boasting decades of executive experience, GB Media is the only company of its type in the gambling space employing designers, marketers, journalists and business development staff.

For more information and to book your place at Asia’s ‚must attend‘ gaming exhibition contact