Sports betting providers who operate internationally oftentimes find themselves faced with the challenge of of adapting their products and offer to the requirements of various markets with vastly different cultural and political circumstances. In part 1 of this article, the special characteristics and habits of the European, the Middle Eastern and African markets are to be examined and discussed with regard to current trends.

Being successful also means knowing how to measure your own success. In this article we answer the question of how sports betting providers can measure the success of their marketing initiatives and which values are really important – starting with the procedure for creating important KPIs through to concrete examples from practice.

The success of a betting company greatly depends on the design of its marketing campaigns. Only if the measures are based on an efficient strategy can it be guaranteed that the marketing budget is sensibly invested. Read here how you can set your marketing campaigns up for success with the right planning.

Efficient marketing represents both the path to success and a special challenge for sports betting providers. With these tips you can measure the success of your marketing strategies and adapt your measures to optimally reach your target groups.

Register now for PROJECT SYNDICATE a cost-effective all-in-one solution from the ARLAND Group, which enables sports betting providers to operate legally in Germany as part of the granting of German gambling licenses – without having to go through the licensing process yourself.

For decades, the renowned Bookmaker platform by ARLAND stands for stability and reliability. With the new version called “Bookmaker NEXT”, a storm approaches, that will bring a breath of fresh air into the gaming industry…

The US-Supreme Court allows sports betting in the USA. And Arland is ready…

The Soccer World Championship 2018 in Russia will kick off in exactly one month. There is still a chance to start your own sports betting website in time…

Easyweb is one of ARLAND’s most innovative products for the betting industry. At ICE Totally Gaming 2017, the newest version of the web-based multifunctional client is presented for the first time…

With its new Terminal 7 Arland sets a new standard for sports and live betting on self-service devices…

The roller coaster ride around the legalization of sports betting in Germany continues. There is still no nationwide solution in sight. Now the toleration procedure for the state of Hesse was put on hold…

New Jersey Senator Raymond Lesniak has been at the helm of efforts to legalize sports betting in the Garden State for years. He will be presenting the „Progress Report – The Legalization of Sports Betting“ at the iGaming North America Conference on the 16th April at 3pm. View the full conference schedule and expert speakers here.