On July 1st, 2021, the State Treaty on the New Regulation of Gaming in Germany (State Treaty on Gaming 2021 - GlüStV 2021) came into force. Now the permission for an event of sports betting, online poker and virtual slot machine games is granted on application.
Sports betting providers who operate internationally oftentimes find themselves faced with the challenge of of adapting their products and offer to the requirements of various markets with vastly different cultural and political circumstances. In part 1 of this article, the special characteristics and habits of the European, the Middle Eastern and African markets are to be examined and discussed with regard to current trends.
Being successful also means knowing how to measure your own success. In this article we answer the question of how sports betting providers can measure the success of their marketing initiatives and which values are really important - starting with the procedure for creating important KPIs through to concrete examples from practice.
The success of a betting company greatly depends on the design of its marketing campaigns. Only if the measures are based on an efficient strategy can it be guaranteed that the marketing budget is sensibly invested. Read here how you can set your marketing campaigns up for success with the right planning.
Efficient marketing represents both the path to success and a special challenge for sports betting providers. With these tips you can measure the success of your marketing strategies and adapt your measures to optimally reach your target groups.
Register now for PROJECT SYNDICATE a cost-effective all-in-one solution from the ARLAND Group, which enables sports betting providers to operate legally in Germany as part of the granting of German gambling licenses - without having to go through the licensing process yourself.
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