Longer life for ICE

London’s 2005 International Casino Exhibition (ICE), will be open for business 16 per cent longer than in previous years following a ballot of its exhibitors, a majority of which favoured an earlier opening time of 10.00am on all three days of the show (25, 26, 27 January 2005).

Sales Manager, Karen Cooke commented: “The sheer growth of ICE over recent years, both in terms of visitors and exhibitors meant that some of our customers felt there was simply not enough time to see everybody that they needed to. There is a growing trend of visitors arriving on earlier flights and spending more time at the show so it would seem logical to bring the opening times forward by an hour.”

Following its introduction last year, ICE 2005 will once again have a dedicated entrance located at the front of Earls Court 2, directly opposite the West Brompton Underground and Railway Station which is served by direct trains to and from London Gatwick Airport.