Big brand names offer advice on how to win consumer bets

Big brand names offer advice on how to win consumer bets


“A comprehensive analysis of the most effective ways to market gaming and gambling services – by the people who know best”, is how Warwick Bartlett, Lead Partner of Global Betting & Gaming Consultants, has described a forthcoming gathering of marketing specialists in London – a current hive of activity as the UK gaming and gambling market prepares for major deregulation.

Mr Bartlett, who also chairs the Association of British Bookmakers and the Bookmakers Committee to the Levy Board, will address delegates at the two-day Marketing & Advertising in Gaming & Gambling Conference, which takes place at the Earls Court Conference Centre on 24-25 June, looking at more sophisticated ways of ‘marketing to an ever demanding betting public in 2003 and beyond’.

He is one of 24 expert speakers which include, amongst others: Andrew Tottenham (MD, Harrods Leisure and Chairman of the Interactive Gambling, Gaming and Betting Association); Michael Pollock, Publisher of the Gaming Industry Observer; and Richard Flint, Director of Betting & Gaming, Sky Interactive. A host of other industry-renowned organisations making a substantial input into the conference reads like a who’s who of betting & gaming specialists, analysts and consultants with names such as London Clubs International, Gala Group, MGM Mirage Online, TCS Group, Westcliff Casino, Deloitte & Touche, Ernst & Young, Google, TradeDoubler, 12snap UK, Theodore Goddard, glue London, tableau, Schema, Espotting, ATEOnline, Screen Digest and the Economic and Social Research Council Centre for Business Relationships Accountability, Sustainability and Society.

The conference is packaged into two separately bookable days, the first of which will examine generic issues such as ‘Identifying investment and marketing opportunities that will shape the future of the gaming and gambling industry’, ‘The importance of big brand partnerships’, ‘Maximising the use of personal data obtained from customers’, ‘Knowing who your customers are and what they want’ and ‘Social responsibility in gaming and gambling’.

The second day will be devoted exclusively to marketing and advertising across all key interactive media, including online, iTV and mobile platforms. A series of case studies, panel sessions and presentations will cover topics including ‘Best practice marketing tools’, ‘Optimising the use of interactive media’, ‘Creating winning digital advertising campaigns’, ‘Creating revenue via the Mobile’ and ‘Delivering winning content over iTV’. Particular reference will be made towards traditional and online operations of casino, betting, bingo, lotteries and sports betting.