Boss Media, the Sweden-headquartered creator of e-gaming software, is preparing to make a big impression at January’s ICEi exhibition where it will occupy the biggest stand in the show’s history. The Boss Media presence comprises slightly over 90 square metres (974sq.ft.), a 12.5 per cent increase on its 2006 showing when it was also the largest ICEi exhibitor.
The growing status enjoyed by ICEi is evident in a marked trend towards bigger stands. In 2006, just three companies had stands in excess of 50 square metres (538sq.ft.): as of October, four months ahead of the 2007 edition, membership of the 50 square metre-plus club stands at seven and comprises Boss Media AB (90.54 sqm.), Malta Lotteries and Gaming Authority (81), Chartwell Games Corp. (66), Gextech (66), Isle of Man Government (58.6), Microgaming Software Systems (54) and Net Ent (54).
Clarion ATE Marketing Manager, Nikki Lazenby stated: “It has been traditional for ICEi to fill up quite late on in the booking cycle with a flurry of smaller stands. However, 2007 has appeared to buck this trend with companies booking bigger and earlier.” She added: “Six exhibitors have at least doubled their stand space year-on-year and we will be close to 70 per cent bigger in terms of floor space compared to 06.”
The ICEi online ticket registration facility and visa service – which automatically identifies those jurisdictions requiring visas to enter the United Kingdom and provides documented invitations in support of applications to British Embassies and High Commissions – is now live at www.icei-exhibition.com.