Organisers announce exciting plans for London Shows

Show organisers have unveiled an exciting new floor plan for ATEI/ICE 2007 which will allow exhibitors to maximise the massive commercial opportunities provided by the London shows.

Current and potential exhibitors are being invited to visit the organisers‘ office at ATEI/ICE 2006 to see the new floor plan, as well as view the many imaginative show features and new, impressive facilities on offer in 2007.

Head of exhibitions, Karen Cooke explained: „This is a massively exciting time for everyone involved in the London shows. We have taken stock of market trends, changes in legislation and the technological advances that have taken place. With this in mind and in order to present buyers with even more of a ‚must do‘ proposition, we have decided on this ground breaking floor plan for 2007.“ She enthused: „In practical terms what this means is that exhibitors will be able to take hugely improved positions, have even more impressive stands and present themselves in the most compelling and exciting manner possible to the thousands of buyers from hundreds of nations that visit the London shows each year. As organisers we will be able to break out of the existing straight jacket within which we currently have to operate and provide visitors with a range of dramatically improved facilities including high profile feature areas, top quality restaurants, chic wine bars and executive business lounges, all of which will be in keeping with the first class international status enjoyed by the exhibitions. I believe that this represents one of the most significant developments at ATEI/ICE for decades and will allow us to consolidate our position as the best shows in the entire world.“

Exhibitors are being invited to visit the organisers‘ office at ATEI/ICE 2006 to look through their options, reserve their stand space and in so doing invigorate their presence at the world’s leading gaming, gambling and amusements expos.