The influential European Casino Association (ECA), a body which represents almost 1,000 casinos and around 80,000 employees across 23 countries, has given its unequivocal support to the new vision for January’s ICE show unveiled by organisers Clarion Events. The ECA’s Ron Goudsmit confirmed: “The new ICE vision has the ECA’s full backing and support.”
Clarion Events hat einen atemberaubenden neuen Look für seine Gaming-Veranstaltung in London kreiert, der, so Messedirektorin Kate Chambers, viel mehr ist als nur ein schnelles Facelift: „Was wir entwickelt haben, ist die neue Corporate Identity einer internationalen Messe, die erwachsen geworden ist und nun alle Stränge des Gaming einbindet – Casinospiele, Remote Gaming, Spielotheken, Bingo, Wetten, Onlinespiele und Lotterien.”
Clarion Events has created a striking new look for its London total gaming event which, as Show Director Kate Chambers explains, represents much more than just a quick makeover: “What we have developed is a new corporate identity for an international exhibition which has come of age and which now incorporates all strands of the gaming experience comprising casino, remote, street, bingo, betting, online and lottery.”
Clarion Events, organisers of London’s International Gaming Expo, has pledged to continue its hosting of world regulators following highly positive feedback from exhibitors. The 2010 gaming spectacular hosted 100 regulators and government officials who travelled to Earls Court from a total of 29 nations stretching from Sweden to Slovenia, Portugal to the Philippines, Montenegro to Malta and France to Finland.
The importance of keeping the annual International Gaming Expo in London has been underlined following the publication of independent research conducted through a sample of visitors attending the 2010 IGE in January. The executive summary released by Geoffrey Dixon, principal of research agency Vivid Interface – members of the Market Research Society of Great Britain – states:
Marketing professional Matthew Appleby has been appointed to the MarComms team working on IGE, the most international b2b gaming exhibition on the world stage. Matthew, who holds an Honours Degree in Business with Marketing, will be responsible for co-ordinating the international marketing and communications effort which in January 2010 brought 18,000 buyers from 120 sovereign states to London’s Earls Court Exhibition Centre.
