Casino Jewelry by Veit is a new jewelry designer which started its business in summer 2011. Jörg Veit, the founder of the company, has been a successful trader of noble metal in Germany’s gold-center, the city of Pforzheim, for over 20 years. One day, while he was watching a TV show on the World Series of Poker in Las Vegas, he had a brilliant business idea. He decided to start designing his own casino jewelry collection.