Following on the successful purchase of two key gaming industry event/publication companies by Clarion Events, a merger of those into a single entity called Clarion Gaming began on September 10 and be complete by early 2008. ATE produces the major London exhibitions ICE and ICEi, along with The Betting Show and other conference events. In July 2006, ATE was joined by sister company, River City Group. Together they produce the European I-Gaming Congress and Expo (EiG) and BetMarkets.