Bejing Lottery wins exclusive sales contract with Macao Gaming Show Summit

China’s leading lottery specialist, The Lottery Research Center of China at Beijing University, has been selected as the primary sales agency for the Lottery Zone at Macao Gaming Show 2015 (Venetian Macao, 17-19 November 2015). The agreement covers stand sales, advertising and summit delegate places from lottery businesses in Europe, USA, Central & South America, the Middle East and Africa, all of which are key targets for the growing Chinese market.

The Lottery Research Center of China at Beijing Normal University is well placed to drive the Lottery Zone at this year’s MGS. The organisation actively connects with the various stakeholders in China’s lottery industry, government authorities, all types of associations, lottery companies and lottery consumers. For MGS – with its backing of the top 100 gaming businesses in the Asia region – the burgeoning Chinese lottery market serves as a key sector for the development of the exhibition and its future growth.

Marina Wong, Event Director and General Manager at MGS, said: “The Lottery Research Center of China at Beijing Normal University enjoys an excellent reputation across the gaming industry and throughout the lottery sector. The growth of the lottery market is a key focus at the exhibition this year and it’s a major asset to have such an authoritative academic institution working with MGS to help service the lottery sector.”

Dr Li Kun, Executive Deputy Director at The Lottery Research Center of China, at Beijing Normal University, said: “I am honoured and delighted that our research center has been selected by MGS to fulfil this important commercial role. Our sales team is working closely with its counterparts in Macau with a shared objective of making Macao Gaming Show the most prestigious and respected business gaming show in Asia.”

The Chinese lottery sector is growing at an exponential rate and a recent study by Ken Research identified booming lottery sales as a driver for progress in both Hong Kong and Macau, meriting its status as a point of focus at this year’s conference. China’s lottery sales rose 25.2 percent year-on-year to 32.25 billion yuan last September, and in 2014, total lottery sales topped 309 billion yuan, up 18.3 percent year on year, according to data from the Ministry of Finance.

For more information and to register for the Summit at this year’s Macao Gaming Show, visit www.macaogamingshow.com

Hinweis: ISA-GUIDE veröffentlicht auf Ihrem Internet-Portal verschiedene Artikel, Analysen, Kolumnen, Reportagen, Publikationen, Urteile, Interviews und Nachrichten, die aus unterschiedlichen Quellen stammen. Verantwortlich für den Inhalt ist allein der Autor.

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.

Sie stimmen mit der Nutzung der Kommentarfunktion zu, dass Sie diese nicht zur Veröffentlichung von bewusst falschen und/oder unzutreffenden, missbräuchlichen, vulgären, obszönen, sexuell orientierten oder auf andere Weise rechtsverletzenden Beiträgen nutzen. Sie stimmen weiterhin zu, diese Plattform nicht zum Zwecke der Werbung zu nutzen und keine fremden, urheberrechtlich geschützen, Inhalte zu veröffentlichen. Links/Verweise auf Seiten die in Deutschland nicht konzessioniertes Glücksspiel anbieten sind ebenfalls unzulässig. Die maximale Länge eines Kommentares liegt derzeit bei 500 Wörtern.
Werbung