London, August 2 – Global Poker Tours Limited (GPTL) has secured its third major sponsorship deal this year with the announcement that payment provider Skrill will become the Official Payment Provider Sponsor of the European Poker Tour Season 8, which begins this week in Tallinn, Estonia.
Skrill, the new name for Moneybookers – one of Europe’s largest online payments systems and among the world’s largest independent digital wallet providers – has joined the likes of playing cards manufacturer Copag and luxury jeweller Shamballa Jewels, in partnering with GPTL’s poker tours in 2011.
Recognising the important brand building and marketing opportunities this sponsorship deal affords, Nikolai Riesenkampff, co-CEO of Skrill Holdings, operating Moneybookers, said: “Skrill is delighted to join the European Poker Tour as its Official Payment Provider Sponsor. Now in its eighth season, the EPT has grown to become one of the largest and most lucrative poker tours in the world. Our headline sponsorship promises to deal a winning hand when it comes to strengthening our position as the leading digital wallet and bankroll management option among the world’s poker players.”
Riesenkampff added: “Skrill has a long and established track record providing easy, safe and secure payment options, and as a result is widely regarded as one of the most preferred deposit and withdrawal methods by the online gaming community.”
Skrill and the EPT
As part of Skrill’s sponsorship deal, the payment provider will have a strong visible presence at EPT events across Europe, with representatives talking to customers on the ground and helping players register for accounts by offering various incentives and loyalty programmes.
GPTL managing director Jeffrey Haas expressed his excitement at the latest partnership. “The European Poker Tour operates in more countries and markets than any other tour in the world, and it’s wonderful that companies with global aspirations, like Skrill, recognise the opportunity we provide them to reach new customers in meaningful ways,” said Haas.
This latest sponsorship deal for GPTL – producer of several prestigious poker events around the world, including the EPT, Latin American Poker Tour (LAPT) and Asia Pacific Poker Tour (APPT) – highlights the significant and growing potential for more partnerships of its kind in the future. GPTL is committed to finding other business partners with local, regional or international brand aspirations.
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