New Opening in Andalusia
Malaga/Espelkamp – Merkur Casino – the pan-European arcade operator of the German Gauselmann Group – opened an Entertainment Centre in the southern Spanish city of Malaga close to the airport in the beginning of August under the brand name “Merkur Salon de Juego”.
Malaga is the second largest city in Andalusia after Seville and is one of the six most important areas in the whole of Spain. Malaga is not only famous for being one of the most important tourist destination on the Iberian Peninsula with its “Costa del Sol”, it also has one of the largest airports in Spain, a commercial harbour and a university, thus ensuring that Malaga is a major economic power in the region.
An exclusive and lavish tapas-bar that offers those popular snacks has for the first time been integrated in Malaga into the First-Class Entertainment Concept of the Merkur arcade chains. Well-trained and professional staff ensures on a daily basis that the Merkur standard of First-Class-Service is given to the internationally consistent quality regulations of the group of companies.
“Furthermore”, explains Ilya Kiefer, Manager of the Marketing Department of Merkur Casino GmbH, “we are placing emphasis here at the Malaga location on an innovative, multi-level communications strategy which will establish the quality brand name of Merkur within the target groups”.
The official opening ceremony for this new location is planned for the beginning of October 2009. Up until now Merkur Casino in Spain was solely present in the city of Granada. “The Spanish market has real future potential which we truly believe in. The positive legal situation in the autonomous region of Andalusia particularly offers incentives for further investment”, assures Isabel Roman Garcia, Country Manager in Spain.