The World of theatre, Shakespeare themed, multi-media marketing campaign in support of ICE 2017 is proving effective with pre-registration figures showing a 6% uplift, year-on-year.
The 2017 campaign developed by the ICE team has comprised 120 adverts run through 63 specialist B2B gaming media, extensive media relations and an engagement programme with more than 200,000 individuals working for 55,000 companies. This has been supported by a dedicated social media and digital campaign comprising Twitter, LinkedIn, Facebook, advertising and targeted e-shots. Overall, the campaign has engaged with visitor targets in 190 countries.
With exhibitors drawn from 67 jurisdictions and sovereign states, ICE provides the most comprehensive shop window on world gaming and in 2016 attracted a record 28,487 visitors drawn from 150 nations.
Gaming professionals wishing to secure their place at ICE Totally Gaming 2017 should visit icetotallygaming.com.
Quelle: SJC Ltd.