Internet Lotto relaunch of lotto-brandenburg.de
With a relaunch of its internet lottery platform at lotto-brandenburg.de, Land Brandenburg Lotto GmbH (Lotto Brandenburg) is delighted to present itself through a new, fresh and efficient experience.
For the relaunch, The Quality Group (TQG), working together with Gaming Performance GmbH, compared and evaluated over 120 international lottery portals, taking the best aspects to create a more effective overall concept for Lotto Brandenburg.
„The idea of this relaunch is not to do things differently, but better. It’s not just about visual changes, but also closeness to customers, customer friendliness, service ideas and new opportunities in online marketing and sales“, says Karsten Hagemeister, COO and Business Development at TQG Lottery Technology Systems GmbH.
The responsive design makes a significant contribution to an optimal user experience on all modern devices. The structure of the entire presentation is more intuitive and understandable. The editorial content has been revised and is now presented in a more accessible way. The contents blend in harmoniously with the overall design of the site and meet all of the requirements for the protection of players, known as „Responsible Gaming“.
The change has also been used to update the existing technical basis of the Internet platform with the latest technology. „Our standard software TQG LotterySuite allows our customers to stay at the cutting edge of technical development, keeping their systems constantly up to date. In doing so we avoid the need for large migration projects and also reduce operating costs both for lotteries and TQG„, said Marcus Frey, CEO at TQG.
For Anja Bohms (CEO of LBL and responsible for sales) the introduction of responsive design has been an holistic success: „We have achieved all of our goals with this project. The game sales have developed positively, the players are enjoying a totally modern experience and the system has been received well, both with players and in-house.“
The Quality Group is a provider of innovative and efficient IT solutions for the global state-licensed lottery market. TQG has grown by offering traditional Internet solutions for lotteries and authorised lottery agents and, with its TQG LotterySuite software, by positioning itself as a strategic partner and technology provider of holistic, end-to-end lottery games systems.