A sports betting provider lives from its customers – because where there is no customer, there is no bet. But in order to be able to convince the customers of your own offer, it is important to know and understand the multi-layered motivation of the customers. Read on to find out how you can use the science of motivation in your sports betting company’s marketing and business strategy.
The British Gambling Commission has pushed the selection of the winner of the UK’s fourth National Lottery licence tender back until February 2022, and will extend current licensee Camelot’s licence for six more months to February 2024.
New Jersey has become the first US state to legalise fixed-odds horse racing betting after its Governor Phil Murphy signed a new bill into law.
The Italian Football Association is asking the government to help introduce measures to save the football as a business as it struggles to overcome the massive effects of the pandemic.
SJM Resorts opened the very last integrated resort scheduled to open on the Cotai Strip with the unveiling of the Grand Lisboa Palace on Friday 30thJuly.
Caesars Entertainment EMEA which has casinos in the UK, Egypt and Africa was sold to investment firm Silver Point Capital last week in a deal believed to be worth £15 million plus carrying the company’s pension fund.
Nevada Governor Steve Sisolak has ordered the wearing of face masks again in several counties as the COVID-19 variant rapidly rises.
Despite the entry into force of the new German State Gambling Treaty (GlüStV 2021) on July 1, 2021, not much has changed in practice. Sports betting operators are awaiting further announcements regarding the expected process and timeline for the implementation of additional regulatory requirements…
According to sources close to the business Caesars Entertainment EMEA has been sold to a private equity company based in the US. Although it is understood the deal is not finalised…
The Royal Commission in Western Australia State probing the suitability of Crown Resorts to hold a casino license has been extended and will not report back its findings now till March 2022.