With the overthrow of the Professional and Amateur Sports Protection Act (PASPA) in 2018, the USA were given the opportunity to offer sports betting legally. Since then, the US has become the fastest growing sports betting market in the world. But what do you have to consider if you want to gain a foothold in this emerging market? In this article we have summarized the most important facts on the topic.

Every betting customer is different and unique - and that's how they want to be treated, be it in marketing or in the offer of a sports betting platform. In order to address their own customers as individually as possible and thereby use company resources efficiently, betting providers should make use of the possibility of customer segmentation.

A sports betting provider lives from its customers - because where there is no customer, there is no bet. But in order to be able to convince the customers of your own offer, it is important to know and understand the multi-layered motivation of the customers. Read on to find out how you can use the science of motivation in your sports betting company's marketing and business strategy.

Targeted advertising is arguably one of the most crucial factors for a sports betting operator’s success. However, without detailed knowledge about the influences of these advertising attributes on bettors, it is hard to develop efficient marketing strategies. This article is aimed to summarise recent research on the the effectiveness of different attributes and inducements of sports betting advertisements.

Every beginning is difficult – that’s also true for the sports betting business. That’s why as a prospective sports betting provider it is all the more important to ask the right questions right from the beginning in order to position yourself correctly. These 5 questions form the basis for starting your successful sports betting operation.

Sports betting providers who operate internationally oftentimes find themselves faced with the challenge of of adapting their products and offer to the requirements of various markets with vastly different cultural and political circumstances. In part 2 of this article, the special characteristics and habits of the markets Asia, USA and South America are to be examined and discussed with regard to current trends.

Colin Thompson, organizer of IGA, commented: "We are delighted to welcome Tipico a leading European betting provider as a Sponsorto the prestigious International Gaming Awards (IGA).