Professional risk management is the backbone of every sports betting operation. Is makes running a betting company a viable business model rather than literal gambling. Read more to find out how to implement the right risk management processes for the long-term success of your betting company.

With the overthrow of the Professional and Amateur Sports Protection Act (PASPA) in 2018, the USA were given the opportunity to offer sports betting legally. Since then, the US has become the fastest growing sports betting market in the world. But what do you have to consider if you want to gain a foothold in this emerging market? In this article we have summarized the most important facts on the topic.

In a market where customer data is the most valuable asset, it is often a major challenge for sports betting companies to ensure that it is handled professionally. As the sports betting market grows and matures exponentially, the topic of KYC remains relevant for operators trying to use the right strategies to maximize security and engagement.

Professional and targeted communication with your customers is of the utmost importance for companies in the betting industry. For customer satisfaction and the establishment and maintenance of a customer relationship, the way in which communication takes place is decisive. Read on to find out which factors determine good customer communication in sports betting.

Becoming successful as a sports betting company these days is a challenge that few providers are up to. It is all the more important to avoid critical mistakes that could stand in the way of the success of your own operation. The following article highlights 4 of the most common mistakes that we have observed in the market.

Since July 1st, the organisation of gambling in Germany has been subject to the national framework of the State Treaty on Gambling. The iGaming platform Bookmaker NEXT enables betting providers a quick entry into the legal German betting market with full compliance and support at all levels. Read on to find out how you can start your sports betting business in Germany.

Successful marketing in sports betting aims to win the right customers and keep them active on your platform for as long as possible – in short: to reach the highest possible level of engagement. In order to achieve this, it is necessary to optimally address the customers in the various phases of their lifecycle with the appropriate marketing measures.

Targeted advertising is arguably one of the most crucial factors for a sports betting operator’s success. However, without detailed knowledge about the influences of these advertising attributes on bettors, it is hard to develop efficient marketing strategies. This article is aimed to summarise recent research on the the effectiveness of different attributes and inducements of sports betting advertisements.

In many markets, over 90% of bets are already being placed online on smartphones. One of the greatest challenges in this context, however, is the flow of money. Because only when smooth and reliable payment processes can be guaranteed, players are usually ready to bet with a provider. Find out more about current online payment trends in sports betting.

Every beginning is difficult – that’s also true for the sports betting business. That’s why as a prospective sports betting provider it is all the more important to ask the right questions right from the beginning in order to position yourself correctly. These 5 questions form the basis for starting your successful sports betting operation.

Sports betting providers who operate internationally oftentimes find themselves faced with the challenge of of adapting their products and offer to the requirements of various markets with vastly different cultural and political circumstances. In part 2 of this article, the special characteristics and habits of the markets Asia, USA and South America are to be examined and discussed with regard to current trends.

After the sports betting industry was hit by the global pandemic in 2020, one year later it is now possible to make clear statements about its actual effects and the trends for the coming years. Read on to find out what developments can be derived from this for the future of the betting business.