Since last year at the latest, bookmakers have understood the enormous importance of eSports for the betting industry. Despite the steadily growing range of bets on eSports, implementation is the greatest challenge for many betting providers. In this article, you will read everything you need to know about this topic.
A sports betting provider makes a living from his customers - because if there are no customers, there are no bets. But what is it that makes sports betting so fascinating? What do sports betting customers really want? Is it just the prospect of big profits, or is it actually much more? Read on to find out.
The Austrian iGaming platform provider is going to offer the esports iFrame solution from Oddin to supply the increasing demand for end-to-end solutions from bookmakers and esports betting start-ups alike. Oddin's esports odds feed is focused on an engaging live-betting selection and covers all major esports titles.
Customer loyalty and a long customer lifecycles have become a major challenge in sports betting. For building and maintaining a customer relationship, however, the way of communication is crucial, as it influences how satisfied the customer is and how good the relationship is that binds him to the company.
By getting to know your customers better, you can not only offer them a more individual betting experience - with the possibilities of customer segmentation you can also use your resources more intelligently and give your marketing concepts a strategic advantage. Now is the time to find out how to get more insight into your customer base.
The team represents the backbone of a sports betting company. It is the skills, knowledge and experience of the employees that are just as essential for sports betting providers as their betting platform. With this structure you can optimally set up your team and your departments so that your company achieves the greatest possible efficiency.
In a market where customer data is the most valuable asset, ensuring that its security is maximised and KYC strategies are most impactful is often a challenge for sports betting companies. As the sports betting market grows and matures exponentially, the topic of KYC remains prevalent as operators seek to maximise security and engagement.
After the initial growth, established sports betting providers often find themselves on a plateau on which any further growth and consequently further revenue increases can only be achieved with great difficulty. These 3 approaches can help you reach new growth and take your business to the next level.
Last week, the Darmstadt Administrative Court halted Germany’s ongoing sports betting licensing process after the legality of the current procedure was challenged by Austrian operator Vierklee.
Due to the Corona virus, fewer and fewer sports events are taking place. But how can sports betting providers react when their customers no longer have an offer to bet on? What do you do as a provider that wants to remain relevant and to offer its customers a corresponding offer?
The eSports market has boomed in recent years with more and more viewers tuning in to watch their favorite games being played by some of the best gamers in the world. By 2022, there are expected to be almost 300 million frequent viewers of eSports worldwide, a vast increase from the 58 million in 2012.
The odyssey around German sports betting and gambling licenses has long since turned into a never-ending story. Does the recent approach of the Hessian state represent a silver lining on the horizon?
