Gambling Web- and Mobile sites are essential marketing tools for gambling operators. Online gambling increases on a yearly basis of 7% and H2 Gambling Capital expects interactive gambling to represent USD 30bn of a global estimated market of USD 352bn in 2010. In general the analysis of both online and offline gambling Web and Mobile Analytics (WMA) and analytics in general, play an ever-increasing role in catching the behavior of visitors and players in the gambling industry.