London/Munich, July 24, 2014 – For several years now the online gambling industry has declared the mobile channel its key growth driver. But the industry lacks more in-depth information regarding the mobile success story. Especially when it comes to the question of whether mobile revenues are new/additional revenue or „just“ cannibalisation of existing revenue…

Gambling Web- and Mobile sites are essential marketing tools for gambling operators. Online gambling increases on a yearly basis of 7% and H2 Gambling Capital expects interactive gambling to represent USD 30bn of a global estimated market of USD 352bn in 2010. In general the analysis of both online and offline gambling Web and Mobile Analytics (WMA) and analytics in general, play an ever-increasing role in catching the behavior of visitors and players in the gambling industry.

Istanbul, Turkey (January 21, 2010) – The Spor Toto Teskilat Mudurlugu (State Sports Betting Organization) has auctioned another three sports betting licenses, totaling 5 online operators. And 5 more licenses will be auctioned later. Presently three players are operating actively on the online betting market in Turkey: 
- Bilyoner.com, co-owned by Çukurova Holding’s Demir Toprak and Greece’s Intralot (founded on 13 June, 2005): Nesine.com, owned by the Dogan Group (founded 11 July 2006);
- Misli.com, entered the market some months ago and is an initiative of Misli Elektronik sans Oyunlan ve Yay AS:

Wagers made through mobile phones will top USD 12 billion by 2010, according to a new study recently released by Juniper Research. The growth will be mainly pushed by the burgeoning availability of mobile payment processors and liberalization of gambling laws in key markets, such as the UK. The largest growth is expected in the area of mobile lotteries, with more than 380 million people worldwide expected to be playing lotteries through their mobile phone by 2010.

Dass der M-Commerce ein ziemlich großes Entwicklungspotenzial besitzt, hat sich inzwischen herumgesprochen (wir berichteten in BLN 09|2005); gerade dem Mobile Gaming werden erhebliche Wachstumschancen eingeräumt. Sieht man sich einmal näher an, was inzwischen alles „Mobile Gaming“ genannt wird, drängt sich der Eindruck auf, dass der Begriff inzwischen ebenso schillernd, bunt und konturlos ist, wie das Schlagwort „Multimedia“ in den 90er Jahren.

Vor gar nicht allzu langer Zeit eroberte der Handel den Cyberspace. Vor gerade einmal 10 Jahren gingen auch die ersten reinen Glücksspielangebote online. Seit Neuestem formt sich neben dem E-Commerce bzw. dem E-Gaming der M-Commerce bzw. das M-Gambling aus. Mit fortschreitender technologischer Entwicklung mobiler Geräte wie PDAs, Handhelds oder Smartphones scheint der M-Commerce noch einmal eine zweite Chance zu bekommen.