Google has announced updates to its "Gambling and Games" advertising policy, effective 14th April 2025. These revisions include changes to region-specific rules, refined definitions of gambling categories, and a focus on responsible gambling.

Wie Google in seinen Supportdokumenten mitteilt, werden die Richtlinien für Glücksspielwerbung in Deutschland, zum 25. September grundlegend angepasst.

The iGaming industry is rapidly evolving, and one of the most significant shifts has been the increasing role of apps.

The MPs backed a warning by the Church of England warning that the search engine's actions were irresponisible. The motion, brought by Khalid Mahmood, Labour MP for Birmingham Perry Barr, said: "This house notes with concern the recent decision of Google to reintroduce online gambling advertisements during a period of economic downturn; supports the Church of England's position that the actions of Google risk normalising gambling in society...

The search engine giant will from Friday allow advertisements from any UK company registered with the Gambling Commission, as well as any company based within the European Economic Area (EEA) provided they are registered with their national regulator. The move will allow a huge number of non-UK companies, such as Gibraltar-based 888 and PartyGaming to increase their push into the British market.

In den USA ist eine Sammelklage gegen Yahoo, Google und sonstige Suchmaschinenbetreiber erhoben worden. Diesen wird vorgeworfen, illegales Internet-Glücksspiel, insb. Online-Casinos, mittelbar unterstützt zu haben, indem sie Suchbegriffe wie "illegal gambling", "Internet gambling" oder "California gambling" an Dritte verkauft hätten. Die aktuelle gerichtliche Auseinandersetzung ist lediglich ein aktuelles Ereignis aus einer langen Kette. Anfang März 2004 hatten die Suchmaschinen-Betreiber erklärt, ihre Online-Casino-Werbung in den USA einzustellen...