The first International Gaming Awards ceremony for land based gaming will take place in London on January, 2008 at the Natural History Museum. The event intends to become one of the industries biggest gatherings of the year, and an opportunity to network with the industry and celebrate excellence. The aim of the ceremony is to help International charities. The Gaming Awards will be donating % of profits, and 5 % of the table bookings and sponsorships to the Macmillan House charity and Care International charity.