Gaming Leaders Webinar initiative helps the industry prepare for ICE

Jo Mayer, Marketing Director

Jo Mayer, Marketing Director

London – Following a highly successful trial, organisers of ICE (2nd – 4th February, ExCeL Centre, London), the world’s pre-eminent business to business gaming event, have confirmed a schedule of free to participate webinars covering a variety of gaming topics and market insights delivered by industry experts.

The Gaming Leaders Webinar Series, (GLWS) which has been curated to assist the industry in its preparations for ICE, will include stand-alone sessions on key gaming markets comprising Brazil, Eastern Europe, Colombia and Mexico, with the list of topics coming under the microscope including the Omni–Channel Customer Experience, Omni Channel Technology, Daily Fantasy Sports and eSports and the Rise of the Millennials.

Explaining the purpose of this latest initiative, Jo Mayer, Marketing Director responsible for ICE said: “In a digital sense we are opening the doors to the ICE Gaming Technopolis early. The webinars, which are being delivered by experts in their respective fields, provide an opportunity for attendees to get a handle on some of the red hot topics which will be debated, dissected and in the case of technology, debuted at ICE.

“We are constantly looking at ways in which we can enhance and improve the ICE experience for our stakeholders and this is a prime example of working with the industry to deliver a greater understanding of the key opportunities visitors will encounter at ICE whether it’s technology or territory oriented.”

Rory Credland, who has been responsible for delivering the Gaming Leaders Webinar Series, said: “Our strategy is to extend the ICE experience beyond the one week in February and to provide an opportunity for attendees to maximise on what the ICE Gaming Technopolis has to offer.

“We ran some trial sessions and the response has been remarkable. Clearly, there’s a thirst for knowledge and insight surrounding ICE and I’m delighted that the Gaming Leaders Series is able to play an important role in helping to satisfy that demand.”

ICE Totally Gaming is the only B2B gaming event that brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online and street sectors, ICE provides a comprehensive and international perspective on gaming. Visitors to ICE Totally Gaming can also explore the hottest growth areas in land-based, online and mobile gaming courtesy of the ICE Conferences programme, which delivers a unique opportunity to benefit from targeted learning and networking.

For more information on the Gaming Leaders Webinar Series and to register for ICE, visit www.icetotallygaming.com/glws.

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