Explaining the decision to put their resources behind ICE, Carl Johnston, JPM’s COO said: “The London show like JPM is synonymous with gaming. Our objective is to energise the JPM brand and return it to the pre-eminent position it enjoyed for many decades particularly in its home market of the UK but also as a respected exporter of gaming expertise to territories throughout Europe and beyond. To achieve this we have to be at the hub of international gaming. We want to demonstrate our commitment to the industry and showcase the compelling gaming concepts that we are bringing to market. In that respect there’s only one place to be and that’s Earls Court in January. Every great gaming product, including those produced by JPM, has been launched in London and in years to come I am sure we will be reflecting on more great JPM concepts that were debuted in front of international operators at ICE.”
Julian Graves, Managing Director, Gaming Exhibitions Clarion Events, commented: “I’m delighted that another big name has joined the likes of Novomatic, R.Franco, Atronic, Abbiati, TCS John Huxley and many others in backing our vision for ICE Totally Gaming. We will continue to work with the market to help the industry to grow internationally. ICE has delivered for two decades and we look forward to implementing our investment strategy, which will continue the development of the London Show.”