Novomatic enlarges show presence in Madrid

At this year’s FER INTERAZAR gaming show, held from September 23-25 in Madrid, Austrian Gaming Industries GmbH (AGI), wholly owned subsidiary of Novomatic AG and its 100-percent subsidiary, the local Novomatic Gaming Spain S.A., will be presenting the latest novelties and performance-leading products for Spanish gaming markets.

With a constantly growing number of licenses for the various autonomous Spanish regions and an increasing number of highly satisfied customers Novomatic gaming products are well on the way to establishing a strong reputation and position in the Spanish market. Novomatic gaming equipment is currently licensed in the autonomous regions of Catalonia, Andalusia, Murcia, Aragon, Madrid and, lately, Valencia with further licences pending.

Major customers and leading Spanish casino operators such as Grup Peralada (Casino Barcelona), Grupo Comar (Casino Zaragoza), Orenes Grupo (Gran Casino Murcia) and Gran Madrid Group (Casino Gran Madrid) have already realized the great popularity and excellent performance of AGI gaming equipment and integrated these top attractions onto their gaming offerings. AGI’s installations in the top Spanish gaming venues have provoked tremendous guest feedback. In fact guest reaction to the first Spanish installation of Novo Multi-Roulette at Casino Barcelona in August 2007 was so enthusiastic that the casino decided to extend the electronic table gaming offering and to order a further 24 terminals as well as a second automated wheel in January 2008. In 2009 Casino Barcelona once more pioneered Novomatic gaming equipment in Spain with the first Novo TouchBet® Live-Roulette installation in June 2009.

Extended show appearance in Madrid

Accordingly also the show appearance at the annual international gaming show FER INTERAZAR in Madrid is characterized by increasing floor dimensions and featuring an expanding product range. At this year’s Novomatic booth, number C16, visitors will be welcomed by representatives of AGI and Novomatic Gaming Spain presenting great products and solutions for maximum performance on the gaming floors of Spain.

The show presentation will include a comprehensive range of thrilling Coolfire™ I multi-game mixes in the international bestseller Multi-Gaminator® as well as in Slant Top cabinets. Also the Coolfire™ II standard cabinet Super-V+ Gaminator® will be on show featuring a sophisticated selection of multi-game mixes for the Spanish markets. A special highlight at the Novomatic booth will certainly be the TX-01 table, featuring both the gripping electronic card game Novo Texas Hold’em Poker™ as well as the electronic Roulette Novo Wheel of Cash™. On demand the operator can switch this magnificent 10-player electronic live game installation to either Poker or Roulette thus adjusting the gaming offering flexibly to the respective preferences of the guests. The elegant TX-01 table incorporates 10 player stations and one 57” centre TFT-display. Each of the individual player stations is equipped with a high-resolution touchscreen monitor in 16:10 screen format and cash handling devices for TITO, banknote acceptance or cashless systems. The monitors are embedded level with the beautifully handcrafted Brazilian rosewood table and can be electronically tilted
to ensure maximum player comfort.

A further multiplayer installation at the Novomatic booth will be a combined Novo Multi-Roulette™ and Novo TouchBet® Live-Roulette installation with 10 Novo-Vision™ Slant Top II player terminals based on the sophisticated multiplayer platform Novo Unity™ II. According to their individual preferences visitors can choose to play either the automated Novo Multi-Roulette™ or the live version Novo TouchBet® Live-Roulette via touchscreen on each of the individual player stations.

“In Madrid we will be showing an exciting blend of the most successful products on the Spanish market as well as a selection of products which we are certain will be the next big hit on the local gaming floors”, says Jordi Pedragosa, Sales Director Novomatic Gaming Spain.

Austrian Gaming Industries GmbH (AGI) a 100 percent subsidiary of Novomatic AG ( is an integrated global gaming company specializing in the design, development, manufacturing, distribution and sales of electronic gaming machines and advanced technology products, in addition to extensive operational activities encompassing casinos, electronic gaming halls and sportsbetting outlets. As Europe’s leading manufacturer AGI delivers one of the broadest product ranges in the industry NOVOMATIC Group of Companies – comprising NOVOMATIC AG as well as the Swiss sister subsidiaries ACE Casino Holding AG and C.S.C. Casino Systems Holding AG – is one of the largest international integrated gaming groups, ranked as number one in Europe, and employs more than 14,000 staff worldwide (2,500 in Austria). Founded by the entrepreneur Prof. Johann F. Graf the group has locations in 22 countries, produced more than 100,000 gaming machines in 2008 and exports its hightech gaming equipment to 62 countries. The group also comprises Admiral Sportwetten GmbH, Austria’s leading sportsbetting operator with more than 180 outlets, and operates a total of 105,000 gamingmachines in the group’s 800 plus owned electronic casinos and casinos as well as via rental concepts.

David Orrick
Max Lindenberg
MBA+E Andrea Lehner