Clarion to expand its gaming portfolio with purchase of iGaming Business – ISA-GUIDE.de

Clarion to expand its gaming portfolio with purchase of iGaming Business

Clarion Events is pleased to announce that it is in the final stages of acquiring iGaming Business from Electric Word Plc.

iGaming Business specialises in providing high level information to the online gaming and affiliate marketing sectors through its respected magazines, events, websites and reports. Its market leading Affiliate Conferences take place annually in London, Berlin and Amsterdam.

Combining iGaming Business with Clarion’s gaming portfolio will further the vision of both companies to provide a comprehensive events and information platform for the sector. Explaining the acquisition, Clarion’s Gaming MD, Kate Chambers, who has overseen the development of leading brands, notably ICE Totally Gaming, EiG and GiGse, said: „We are really excited about cementing our relationship with iGaming Business. Alex Pratt, Michael Caselli and the team have established an important niche within the online gaming space and are regarded as providers of high quality industry analysis and focussed events. Clarion already works closely with iGaming Business and this acquisition will enable us to combine the strengths within the two groups.

“Both companies aim to facilitate business through information and interaction in the gaming industry. Clarion’s portfolio complements iGaming Business’ and this acquisition benefits our combined clientele.” said Michael Caselli of iGaming Business, who added “This deal contributes toward the continued development of the industry”.

Alex Pratt added: „Clarion is widely regarded as the leading event organiser in gaming and we will be harnessing its expertise in order to improve customer engagement across our events. Becoming part of Clarion will add value to our current brands and provide an opportunity to take new products to emerging markets. Bringing the biggest business-to-business and affiliate events closer will, I am certain, deliver enhanced benefits to delegates and exhibitors alike.”

Alex Pratt, Michael Caselli and the existing iGaming Business team will continue to drive iGaming Business’s products forward.