With the re-regulated German and Dutch online gambling markets to open soon, several publicly listed online gambling operators have already announced their interest in entering these markets.

On 30 June 2021, the Austrian Brand Value Awards for the most valuable Austrian brand companies took place for the 18th time.

Affiliate marketing has long been a well-known strategy for gaining reach and customers as a sports betting provider. What is less well known, however, is the use of agents, which differs from affiliates in some ways, but has just as much potential as a marketing strategy. Keep reading to learn more about the use of agents in sports betting and the advantages for betting providers.

The re-regulated German and Dutch online gambling markets will open on July 1 and October 1, respectively. Several publicly listed online gambling operators have already announced their interest in entering these markets.

Successful marketing in sports betting aims to win the right customers and keep them active on your platform for as long as possible – in short: to reach the highest possible level of engagement. In order to achieve this, it is necessary to optimally address the customers in the various phases of their lifecycle with the appropriate marketing measures.

Last week, the Finance Committee of the Bundestag, Germany's federal parliament, approved an amendment to the country's Horse Racing and Lotteries Act, which introduces a uniform tax rate of 5.3% on gaming stakes for various online gaming verticals in Germany.

Targeted advertising is arguably one of the most crucial factors for a sports betting operator’s success. However, without detailed knowledge about the influences of these advertising attributes on bettors, it is hard to develop efficient marketing strategies. This article is aimed to summarise recent research on the the effectiveness of different attributes and inducements of sports betting advertisements.

In many markets, over 90% of bets are already being placed online on smartphones. One of the greatest challenges in this context, however, is the flow of money. Because only when smooth and reliable payment processes can be guaranteed, players are usually ready to bet with a provider. Find out more about current online payment trends in sports betting.

AAA 2021 drew to a successfully end this May 12th at China Import & Export Fair Complex, Guangzhou, after treating tens of thousands of industry players to a wonderful three-day trade fair to feel the vibrancy of China’s amusement and attraction market.

NOVOMATIC has been spearheading the South African gaming industry with a long-term footprint and a record of success for more than 20 years. NOVOMATIC products have a substantial track record of leading performance all across Africa...

As we reported earlier, Germany's Federal Council (Bundesrat), which represents the sixteen federal states, recently approved a legislative proposal to tax online poker and virtual slot machines at 5.3% of player stakes (minus other expenses).

NOVOMATIC, Europe’s leading gaming technology group, strengthens its global operations activities by implementing a new structure and appointing Thomas Komnacky as new VP Global Operations.