After winning the right to represent casino dealers at two major Strip resorts last year, the Transport Workers Union of America is taking its organizing effort to the next level. The union, which is working to bolster a fledgling gaming division here, plans to announce Monday that it is launching a public campaign urging card players to tip their dealers. The campaign will feature a Web site, billboards, and print and Internet advertising.

The international union organizing casino dealers on the Strip is forming a new gaming division to better focus its efforts to unionize locally. The Transport Workers Union of America’s top officials announced the new Las Vegas-based division during a special meeting that drew nearly 130 local dealers. "We’re committed to getting the job done and we’re not going away," the division director, Joseph Carbon, said.