London/Munich, 28. January 2013 - In the gambling industry social media and networks as well as social gaming/gambling seem to be everywhere. No conference is without social media evangelists, no industry magazine without social gaming specials, ... Therefore it's time for an objective analysis of the relevance of social media/networks and their impact on state lotteries.

Online operators move ahead in their attempt to monetize the vast customer base that has coalesced around the social web in recent years. Social games and online gambling promise to be ideal candidates for creating additional revenue, not least for social networks. In Germany, however...