For years, Tsai Ching-yun, a 53-year-old man who runs an electronic appliances store in Magong City, Penghu's capital, eked out a living selling TVs and DVD players to the small population on the archipelago southwest of mainland Taiwan. Like many young people, his two daughters have moved to mainland Taiwan due to the scarcity of jobs. Efforts by the local government to boost tourism in recent years have only been moderately successful due to the islands' strong winds, cold winters and relatively remote location.