Organisers of the 2008 ICE Show, to be held on January 22-24, have unveiled details of the biggest visitor marketing campaign ever undertaken in the exhibition’s 16-year history. It aims to register its seventh consecutive year of visitor growth and break the 2007 record of 110 represented countries. “It’s all in the game” is the strapline adopted by ICE organisers, as the mammoth international event aims to register its seventh year in a row of visitor growth and break the 2007 record of 110 represented countries.