London - The marketing campaign in support of ICE 2016 is following a cinematic route with the creation of a high impact film trailer which depicts the journey thousands of international visitors will be making to the Gaming Technopolis in February (2nd, 3rd & 4th: ExCeL Centre, London).

Do you know how hard it is to release a major studio movie in 50 theaters and have it only make USD 35,281 for its first weekend? Deal, the recent poker-themed stinker starring Burt Reynolds, did just that in its opening weekend a few weeks ago. To put that in perspective, of the 150 box office openings this year ranked by boxofficemojo.com, Deal ranked # 147. Deal opened on 50 screens – the three movies actually ranked below Deal all opened on only one screen each.

Los Angeles (Hollywood Reporter) - The world of high-stakes poker provides the backdrop for "Deal," a latecomer to the card-playing movie game that brings nothing new to the table. Directed and co-written by Gil Cates Jr., the dull production obviously sees itself as an updated "Cincinnati Kid" for the World Poker Tour set, but the end result and its characters have all the originality and dramatic depth of a TV telecast.