The Racing Post, Britain's leading supplier of premier sport and racing content, has described ICE as 'the most significant business event of its year.' Widely regarded as the voice of betting, the Racing Post will once again have an unmissable presence courtesy of the Racing Post Café (S2-230) which serves as the unofficial meeting point for the betting industry during ICE.

With a brand new challenge for 2017, as well as the return of the popular Operator Challenge and Game To Watch Competition, the three competitions at ICE are set to provide exciting opportunities for thought leaders to share their ideas on the future of gaming.

Gamesman, the London-based gaming equipment components and systems manufacturer, will be celebrating two decades of innovation when it makes its 20th consecutive appearance at ICE Totally Gaming in February.

Gaming professionals planning their annual visit to ICE Totally Gaming will need to allocate some additional time on the show floor. The world’s biggest business-to-business gaming technology event will be that much bigger in 2017, thanks to an additional 1,945 sqm of net space.

Gaming industry pioneer and former CEO of William Hill, Ralph Topping, believes mooted changes in the regulatory and tax environment will bring further industry consolidation and in the near - to mid-term see the UK gambling market dominated by three or four huge and predominantly digitally focused organisations.

Richard Wade, one of the industry leaders appearing at February's ICE VOX learning programme, has acknowledged the challenge facing the gaming industry if it is to keep one step ahead of cyber criminals.

Day’s programme to include visit to ICE Totally Gaming, international policy seminar, tour of a betting shop, bingo hall and London casino and reception at the Palace of Westminster. While authorised and regulated at the state level, gambling faces challenges and undergoes developments that transcend national boundaries.

Kate Chambers, Managing Director of Clarion’s gaming division, has described the large number of first time exhibitors attending ICE as being the ‘X Factor’ in the success story of the industry’s biggest b2b gaming event.

Organisers have confirmed details of the free to attend eSports seminar which is part of the extensive learning programme taking place at ICE Totally Gaming, 2017 (February 7-9, ExCeL Centre, London).

Apollo Games, the slot and lottery systems creator, will set a new record in London when it becomes the biggest first time exhibitor in the history of ICE Totally Gaming (7-9 February, ExCeL, London).

True to its 'Totally Gaming’ pledge, ICE 2017 will feature a new and expanded area dedicated to meeting the specific needs of the land based Bingo sector. Working in partnership with The Bingo Association, Clarion Events, the organisers of ICE Totally Gaming, have created a marketing and networking space dedicated specifically to bingo.

ICE VOX, the new concept in learning, which is being launched at ICE 2017, has gathered widespread support from gaming’s leading thought leaders and commercial partners.