Service provider of local e-payments, GlobalCollect will use ICEi 2009 (27-29 January, Earls Court, London) to celebrate its partnership with DX Exchange, which enables ‘Residents’ of the virtual world ‘Second Life’ to exchange European currencies for virtual money for the first time. Using GlobalCollect’s online payment platform, WebCollect, the Second Life community has had, since 2007, the ability to buy Linden Dollars, the virtual community’s currency, by means of credit card payment in US Dollars.