Professional and targeted communication with your customers is of the utmost importance for companies in the betting industry. For customer satisfaction and the establishment and maintenance of a customer relationship, the way in which communication takes place is decisive. Read on to find out which factors determine good customer communication in sports betting.

Customer lists may not be made of platinum but they are among the most valuable assets a casino company owns. Such lists feature contact information for thousands of high-rollers or even millions of average players. For the select few hosts with access to the lists, taking them to a new job is easy, and no doubt tempting. It's not unusual for hosts to poach the highest of high-rollers, who are well known.

Steve Wynn said on Tuesday that Las Vegas casinos and hotels, including his Wynn Resorts Ltd properties, are affected by the soft U.S. economy but are also protected by an increase in European customers. The casino and hotel magnate is going through the sixth recession in his nearly four decades in the business, Wynn said at the Milken Institute Global Conference. "I think there is a recession and we’re certainly feeling a slowdown in Las Vegas," he said.

The Kansas City area’s four riverboat casinos’ combined revenue and customer counts decreased in March compared with the same month last year, according to statistics of the Missouri Gaming Commission. Only Argosy Casino in Riverside bested its year-ago figures. The Kansas City market as a whole reported March revenue of USD 65 million, down 3 percent from USD 66.9 million last year. The four casinos combined reported 913,020 customers, down 8 percent from 989,913 last year.