Evelyn Maybin has no problem driving the approximately 25 miles to check out Aliante Station when it opens, though other casinos are closer to her Summerlin home. She said she's been to the opening of every new casino in the valley since 2001. "It's like the premiere of a new blockbuster movie," she said. Station Casinos is betting the valley's newest casino resort will draw an audience even during the economic slump.

The challenge for Station Casinos in opening Aliante Station is to not scare away the customers. In other words, the USD 662 million North Las Vegas hotel-casino may resemble Red Rock Resort in Summerlin, but it better not have Red Rock prices. Aliante Station executives seem to have to have taken that thought to heart. "The key is to have approachable price points, to correctly market the property and to be smart enough to understand our customer base,"...

Carson City, Nevada - Licensing for the new, USD 662 million Aliante Station hotel-casino in North Las Vegas was recommended Wednesday by the Nevada Gaming Control Board. The board's parent state Gaming Commission will have final say Oct. 23 on the licensing application from the locals' resort, scheduled to open Nov. 11. The hotel-casino is Station Casino's 18th property in southern Nevada and is an equal partnership with members of the Greenspun family, owners of the Las Vegas Sun.