Women Power in the marketing of NOVOMATIC subsidiaries

Austrian Gaming Industries (AGI) is one of the world market leaders in the realm of cutting-edge casino technologies, having revolutionized the Roulette game with the development of its electronic live games, while Admiral Sportwetten AG with its over 60 betting offices is the undisputed market leader in Austria. Both successful subsidiaries of Novomatic Group of Companies bet on „female power“ in marketing: Gudrun Henn and Monika Emeresz each hold a marketing MBA and are responsible for the marketing performance of AGI, while Susanne Siblik and Kerstin Kitzmüller are in charge of marketing at Admiral Sportwetten.

The market leadership of the two Novomatic subsidiaries is based on the quality of their respective product offerings and the creative potential behind them. AGI invests nearly 10 percent of its annual revenues in R&D, and Admiral Sportwetten are market leaders not only as far as betting offices are concerned but also in respect of the range of betting product offerings: “Betting in Running” allows permanent betting during live transmissions of on-going sporting events and has been a huge success with customers even before the soccer world championships. And with the racing motto of „full speed“ the two marketing teams top the power of a Formula V racing car.

Always at full speed – the marketing team of the Novomatic subsidiaries Admiral Sportwetten and AGI: Kerstin Kitzmüller, Gudrun Henn, Monika Emeresz and Susanne Siblik.

Austrian Gaming Industries (AGI)

Magistra Monika Emeresz (36) MBA. After taking her degree, Monika Emeresz was responsible for marketing and sales promotion at the paper wholesaler PaperNet during five years. Afterwards she joined BIPA as Head of Advertising, and subsequently the IT firm „logline e?logistic solutions“ as Head of Marketing. Since 1 March 2002 she has been Marketing Manager at AGI, her career high so far.

Magistra Gudrun Henn (32) MBA. During and after her MBA studies at the Vienna University of Economics and Business Administration she spent 10 years in marketing at her parents´ firm ”Henn Bros.”, a leading trading company in the printing technology industry. Since 1 April 2001 she has been Marketing Manager at AGI.

Admiral Sportwetten AG

Susanne Siblik (36) Grammar school and a two-year professional training in marketing and product management at the Vienna WIFI, a leading Austrian business training institute, were supported by language learning and cross-cultural studies trips including Spain and Portugal and were followed by 5 years of experience in the artist management and promotion realm at the music producer Matterhorn Produktionen. Following a brief „excursion“ at the press office of the Vienna Educational Council, Susanne Siblik spent two successful years as Head of Public Relations and Event Management at the Vienna Trotting Association. Since 1 November 2001 she has been Marketing Manager at Admiral Sportwetten AG.

Kerstin Kitzmüller (22) Straight after graduation, the young star on the team has proved her talents in event marketing gathering valuable marketing agency experience. She had successfully organized and handled a vast number of presentations, promotion tours, trade exhibitions and events, when the call came from the market leader Admiral Sportwetten to join its marketing team earlier this year. Since 15 April 2002 she has been Marketing Assistant at ASW.