The 2026 edition of ICE Barcelona opened today (19th January) at the Fira Gran Via Barcelona.
ICE and co-located sister show iGB Affiliate Barcelona, which opens 20th January, comprise a record 143,000 sqm, up from last year’s 120,000 sqm and the 100,000 sqm achieved in 2024 which was the last edition of ICE and iGB Affiliate to be held at ExCeL London.
Clarion Gaming Managing Director Stuart Hunter said: “There’s no doubt that Fira Gran Via Barcelona is hosting the best ever line-up of international gaming exhibitors comprising the biggest and most respected innovator brands covering every vertical. Aligned to this, Barcelona will welcome gambling industry executives from throughout the world for what will be the biggest ever gathering of the global industry”
He added: “Whilst ICE and iGB Affiliate take place over three days, we officially celebrate World Gaming Week from 18–23 January, with a host of special events taking place across Barcelona – a host city, which is uniquely positioned at the intersection of commerce, culture, and creativity.”
“World Gaming Week is packed with opportunities to foster the connections and collaborations that power gaming across the regulated industry. Using the number of meetings already organised through the ICE app as a sample, we are projecting that the week will generate 1.5 million pre-arranged and impromptu business engagements. It is these conversations, involving game creators, operators, regulators, politicians and policy makers, that define the future of gaming across continents during 2026 and beyond.”
As well as providing a platform for a projected 25,000 product launches ICE also features The World Gaming Forum which is the largest gathering of leaders from across the global gaming ecosystem. Bringing together 1,200+ delegates from 79+ countries, the World Gaming Forum is attended by CEOs, ministers, politicians, regulators, and industry associations, all coming together in Barcelona to share knowledge, stimulate debate, and engage on policy, strategy and new technology.
The opening day of ICE Barcelona includes a key note from Soo Kim, Chairman of Bally’s Corporation, the official opening of the Sustainable Gambling Zone which features 27 safer gambling organisations drawn from 10 countries, the Casino Leaders Conference, the Innovating Lotteries Conference, the opening of Casa Brasil, a private space dedicated exclusively to the Brazilian market, and the Landmark Awards which celebrate outstanding achievements, industry personalities and key events.
Quelle: Clarion Gaming