The German Bundestag's sports committee has rejected a proposal to ban sports sponsorships. Experts argue that such a ban would lead to significant funding losses for sports organisations, which rely heavily on sponsorship revenue.

Despite the rejection, the Association of Sports Sponsorship Providers is pushing for a legal framework to ensure that sponsorships continue to support German sports. The organisation believes that sports sponsorship must remain possible, regardless of where, when, and how sports are played or broadcast.

Germany's gambling industry is facing challenges, with many players turning to illegal operators due to strict regulations. The country's restrictions on online advertising and television broadcasting have been criticised for being overly restrictive.

In contrast, other European countries have taken a different approach to sports sponsorship. The Netherlands has banned sports sponsorships altogether, while France has introduced new regulations aimed at promoting responsible sponsorship practices. The English Premier League has also announced a collective agreement to stop sponsoring gambling companies on team jerseys.

The debate surrounding sports sponsorship highlights the complex issues surrounding gambling regulation and the need for a balanced approach that promotes responsible gaming practices while also supporting the sports industry.

Would you like to know more about regulatory changes in different jurisdictions? Contact Chevron Group’s experts Thees Buschmann (thees@chevron.group), Lawrence Marchese (lawerence@chevron.group), Kurt Laferla (kurt@chevron.group). Follow us on LinkedIn for more industry related news.

Quelle: Chevron Consultants