UK Gambling Commission Introduces New Regulations

The UK Gambling Commission has announced new rules targeting key areas in the gambling sector, including financial risk checks, direct marketing, online games design, and age verification for land-based venues.

Rolling out between August 2024 and February 2025, the regulations feature phased affordability checks, starting at £500 and reducing to £150 until February 2025. A pilot for frictionless checks will leverage existing player data for six months, with smaller operators invited to participate.

Industry response has been positive, particularly regarding affordability checks. Changes to age verification for land-based venues and online games design aim to enhance consumer protection. While stakeholders appreciate the Commission's transparent approach, concerns linger about ensuring all players experience smooth checks and the regulations' effectiveness in promoting responsible gambling behavior.

Overall, these regulations represent a significant stride toward safeguarding consumers while maintaining a thriving gambling industry.

Interested in a chat about regulations in different jurisdiction? Contact experts Lawrence Marchese ( and Thees Buschmann ( from Chevron Group today. Follow us on LinkedIn for more industry related news.