NOVOMATIC takes positive stock after ICE 2024 and reflects on more than three decades of trade show presence in London.

Gumpoldskirchen – This year's ICE, Europe's largest gaming trade show, which took place from 6th to 8th February at ExCeL London, was a complete success for NOVOMATIC: With innovative products, state-of-the-art technologies and impressive new products on the largest stand at the ICE, NOVOMATIC set new standards in the gaming industry and received enthusiastic reactions from visitors and technology enthusiasts alike.

Modern gaming solutions for different industries and markets inspired both operators and visitors. The 360° portfolio presented included land-based casino products, AWP gaming machines, casino management systems including biometric access and player tracking technologies, secure cash handling kiosks as well as sports betting products and online gaming solutions that meet the highest standards of technology and quality. In addition, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and LÖWEN ENTERTAINMENT presented their current product portfolios. The wide range of AWP products was presented by NOVOMATIC Netherlands, while NOVOMATIC Gaming UK showed a country-specific portfolio for their segments, including their groundbreaking NovoLiveTM Studio.

Spotlight on the Very Important Player X-Perience

The newly launched V.I.P. X series from NOVOMATIC was the centerpiece of the elegant trade show stand in Black & Gold design. This sophisticated product line is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The impressive V.I.P. X RoyalTM 1.85, the V.I.P. X DreamTM 3.43 and the V.I.P. X LoungeTM 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens and a first-class sound system with comfortable seating.

NOVOMATIC also made a real statement for galactic gameplay at this year's ICE: the world premiere of the exclusive V.I.P. GalaxyTM 2.65 took the gaming experience to a new level of immersion. This ultimate luxury lounge chair features two 65" gaming screens and adjustable luxurious seating comfort.

"Our V.I.P. X GalaxyTM 2.65 luxury cabinet has to be experienced - it stands for the combination of high-end comfort and futuristic design. Functionality meets modern gameplay and transports every gamer to new gaming galaxies," explains Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG enthusiastically.

Gaming highlights took visitors into new spheres

At the centre of the NOVOMATIC stand, the new V.I.P. X RoyalTM 1.85 cabinet showcased an innovative product that has already become legendary: the four games of the GODS & LEGENDSTM link. Divine characters transported players to the mythical worlds of Ancient Greece, Egypt, Asia and the Scandinavian Viking Age. The mythically-authentic characters in the live photo corner at the NOVOMATIC stand proved to be an absolute crowd puller. The powerful Viking from Hammer PowerTM by GODS & LEGENDSTM Link and Athena – The Goddess of War, for Greentube's iGaming segment, posed for legendary photos with the visitors.

Another gaming highlight at ICE was Secrets of WealthTM, Magic CleopatraTM and Roll on FireTM, the new Linked Progressive trio from CASH FLOODTM Link. The new multi-game mixes also offered a very special gaming experience - Impera Line HDTM Edition 9 in a new design with additional features and the brand new Superia GamesTM Premium 3 mix.

The innovative Superia GOLDEN LINKTM Volume 2 rounded off the presented portfolio and guaranteed an inspiring gaming experience with five new titles and just as many all-time classics. The powerful jackpot XTENSION LINKTM returned as Volume 2 with five new titles and thrilled with NOVOMATIC classics such as Golden Book of RaTM and Golden Charming LadyTM in their own XL version. The current IMPERA LINKTM Series 2 offers a unique variety of games with a total of 41 games in each category.

NOVOMATIC classics as well as new titles were included in the NOVOLINETM Interactive Edition X4: From the underwater worlds of Lord of the OceanTM and Dolphin's PearlTM deluxe to the hidden treasures of Book of RaTM - Temple of GoldTM - this mix of games offered the perfect gaming experience for every guest.

The innovation highlight in the sports betting sector, the NOVOMATIC ActionBookTM Edge 1.43J, heralded the future of sports betting kiosks: more action, more bets, more options, an impressive screen and an attractive design that blends effortlessly into any environment. The "Beat the Champ" challenge was also sporty, with up to 8 people simultaneously competing against Chris Marks, the world table soccer champion. Thousands of visitors jumped at the chance to win – nothing ventured, nothing gained.

Other product innovations on display in the dedicated ETG area included the LOTUS RouletteTM Genius and LOTUS RouletteTM PRO as well as the new high-speed multi-roulette wheel for the Novo UnityTM platform.

Revolutionary on the booth was NOVOMATIC's own casino management system: NOVOVISIONTM once again presented visionary solutions for the casino requirements of the future based on state-of-the-art technologies that cover all areas of modern casino operations and enable operators to make informed data-based decisions for their business.

The iGaming offering from Greentube, the digital gaming and entertainment division of NOVOMATIC, complemented the land-based portfolio in its own stand area with a constantly growing range of iGaming content, including both NOVOMATIC classics and its own products and developments.

Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, said: “The impressive demand at the trade show underlines the effectiveness of our development strategy in the areas of hardware, content and international gaming solutions. As an important meeting point for the industry, the trade show is also a valuable platform for exchange. We would like to thank all our employees for their commitment and dedication.“

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: "We look forward to establishing the new products on the international markets in the coming months and continuing to present groundbreaking technologies. We proudly look back on highly successful decades at ICE in London and look forward to continuing this success story in Barcelona. Last but not least, we would like to thank our customers and partners for the very positive feedback and good cooperation."

Quelle: Novomatic AG