- Betting and Gaming Council industry body launched with focus on championing standards
- 5 core safer gambling commitments with 22 new actions to address safer gambling
- Includes 4 year national programme to educate young people delivered by GamCare and YGam
- Commitment to independent monitoring and evaluation
The Chief Executives of the leading gambling companies in the UK, including Aspers, bet365, Caesars, Flutter Entertainment (Paddy Power Betfair), Genting, GVC (Ladbrokes and Coral), Playtech, Rank Group, Sky Betting & Gaming and William Hill, today announce a package of Safer Gambling Commitments to address the harm gambling can cause to customers and young people.
The Safer Gambling Commitments represent the most comprehensive set of measures from a wide group of leaders across the sector to support the UK Gambling Commission’s National Strategy to Reduce Gambling Harms. They will deliver long-term and fundamental changes in how gambling companies are run in the UK and how they empower, protect and support their customers.
The five core safer gambling Commitments are targeted to: Prevent underage gambling and protect young people; Increase support for treatment of gambling harm; Strengthen and expand codes of practice for advertising and marketing; Protect and empower our customers and; Promote a culture of safer gambling.
One of the first actions being announced today is a new four-year national programme to educate young people, which is being shaped and delivered by two charities, GamCare and YGAM. The charities will work with young people, their parents, families and the youth professional workforce to improve awareness and understanding of the risks associated with gambling. The Commitments will also see the development of new codes of conduct for direct and affiliate marketing and sponsorship activities.
To ensure transparency, the signatories have committed that the Safer Gambling Commitments will be regularly and publicly reported on, with an independent monitoring and evaluation process consistent with the best practice approach used by public bodies, including the Gambling Commission, HM Treasury and UK Evaluation Society.
Support for the Safer Gambling Commitments, comes on the same day that a new representative body for the UK’s betting and gaming industry formally launches, which will champion and drive forward these commitments. The Betting and Gaming Council will represent betting shops, online gaming businesses and casinos, and has been established in response to calls for the industry to work together to guarantee an enjoyable, fair and safe betting and gaming experience for all.
Commenting on the announcement, Peter Jackson, Chief Executive of Flutter Entertainment, said:
“These commitments are an important step forward for the sector in their own right and also signal a genuine desire to ensure that acting responsibly is at the heart of our businesses.”
Commenting on the announcement, Brigid Simmonds OBE, Chairman of the Betting and Gaming Council, said:
“The Betting and Gaming Council welcomes these commitments from the chief executives. This is a major step towards preventing underage gambling and addressing harm. Working together as an industry we will create a culture of safer gambling – increasing the competency of professionals who educate young people, increasing support for treatment, strengthening and expanding codes of practice and empowering consumers.
These are commitments that the BGC will champion and drive forward to build public and institutional trust in our industry.”
Commenting on the announcement, Tim Miller, Executive Director of the Gambling Commission, said:
“Through the National Strategy to Reduce Gambling Harms we have been clear on the important role for greater collaboration and partnership working across the industry, alongside robust regulatory action by us. We have been encouraged by moves across the industry in recent months to work together on player protection and hope that this programme marks another step forward by gambling companies in delivering on the ambitions in the National Strategy.”
Commenting on the announcement, Anna Hemmings, Chief Executive of GamCare, said:
“The commitment to meet GamCare’s Safer Gambling Standard and to work towards achieving our Advanced Level accreditation will drive a step-change in industry standards. We are also delighted to be working alongside YGAM to deliver our shared aspirations for youth education around gambling and the harms it can cause. Education is essential in ensuring that young people understand the risks of gambling and are able to make informed decisions about their participation in these activities and think critically about them before doing so.”
Commenting on the announcement, Lee Willows, Founder & Chief Executive of YGAM (the Young Gamers & Gamblers Education Trust), said:
“In collaboration with GamCare we’ll deliver a national education programme to raise awareness of the risks of gambling as well as help build digital resilience among young people. The transparent way in which this programme will be reported on and evaluated is helpful to aid public understanding of its impact and further raise awareness.”