Organisers of „Breaking the ICE„, the official party for London’s ICEi, which takes place on Tuesday, January 22nd, have responded to the interactive gaming community and announced that the social event of the year will be moved to London’s exciting West End bar „Floridita“.

Clarion Gaming’s Events Co-ordinator, Daniel Wiseman explained: „Due to demand, we have moved „Breaking the ICE“ to another venue in the Conran group, which is in keeping with the excitement and vibrancy this party offers. As a result, we are pleased to announce that Breaking the ICE is taking place at Floridita; a unique location that delivers the essence of Cuba’s rich culture and passion in the heart of cosmopolitan London.“

Tickets for the „Breaking the ICE“ are GBP 45, restricted to 750 and promise a DJ, live entertainment and free bar until late. Sponsorship packages for „Breaking the ICE“ are also available and include a complimentary ticket allocation, advertisement in the official ICEi show catalogue, company logo and description on show website, as well as branding and signage at the event.

Head of Exhibitions, Karen Cooke concluded: „Floridita’s central location will allow partygoers from one of the most vibrant industries in the world to sample one of London’s most vibrant venues throughout the night.“