Moscow/Luebbecke. At the beginning of June 2006 Axel F. Pawlas’ team focused once again on the Russian capital Moscow – since the “World of Games” opened its doors for three days. After an impressive start in last December in wintry Moscow Merkur Gaming now had to prove that they keep their promises as to products, services, and consulting. Merkur Gaming can draw from almost five decades of competence of the Gauselmann Group.
The concept of ‘One-stop-Shopping’ was once again in the center of attention and left a lasting impression on the trade show visitors. “Starting from innovative AWP machines to kids’ entertainment and comprehensive services, we offer a tailor-made solution to every customer”, explains Axel F. Pawlas, CSO Merkur Gaming. Thus, the company helps to save time, which as you all know is money.
In the vast product portfolio the video-based AWP machines were particularly convincing. They come with one or two TFT screens and are so appealing because of the different gaming systems they offer (exciting winning schedules, special bonus games, free games) and a broad range of different subjects casting a spell on the players; from presentations from Persia, ancient Egypt to volcanoes and diamonds. The two AWP machines ‘Night Fever’ and ‘Siberian Treasure’ attracted great attention.
During this trade show, too, the visitors were especially interested in kids’ entertainment. And in the focus of attention, as many times before, was the computer-animated ‘Space Car Simulator’ providing the young players with a virtual trip through the galaxies. The combination of fun factor and furthering of skills was highly appreciated. Hence, as the saying goes, learning can be playful. Also exhibited on the trade show stand were Gauselmann Group’s own developments ‘Happy Kids’ and ‘Donald Plane’ from the Disney series.
The touchscreen ‘Merkur Trendy’ completed the successful product presentation. The diversity of games offered in Moscow, starting from card games to quizzes and skill games, were compelling.
Under the umbrella of Merkur International Merkur Gaming is responsible for the Europe-wide sales within the internationally active Gauselmann Group. In 2005, the total business volume of all Gauselmann Group companies amounted to EUR 1.004b, with fully consolidated revenues of EUR 688.2m. At the end of the fiscal year 2005 the company employed 5,625 people worldwide and has sold approximately 2 million gaming products around the globe since its establishment. More than 500 game developers everywhere in the world are working on game designs, mathematics, graphics, and quality management, thus underlining the competence and ability of the Gauselmann Group to innovation.