New blood comes on stream at ICE

Organisers of the International Casino Exhibition, which takes place at London’s Earls Court Exhibition Centre between 24th–26th January, have released details of at least 23 companies that will be making their first appearance within ICE and its i-gaming sector ICEi.

Drawn from 12 countries, including Austria, Belarus, Bulgaria, Canada, France, Israel, Italy, Russia, Sweden, South Korea, the UK and USA, the ICE debutants will line up alongside the biggest names in gaming and i-gaming, with a combined roster in excess of 180 companies from 30-plus nations.

First-time exhibitors at ICE will include a quartet of Eastern European manufacturers: Belatra, slots and video poker specialists from Belarus and Russia’s Villart Industrial Group, authorities on slots, cabinets, glasses and components, will be joined by two Bulgarian slots and video specialists, Euro Games Technology and Gaming Technologies.

The ICE newbie making the longest round-trip, South Korea-based Goldrace.com will bring their virtual horse racing knowledge to London.

A sextet of new exhibitors from North America include US-based slots supremos Cadillac Jack, machine refurbishers Spin Inc, online-offline gaming technologies gurus StreamTech Gaming and e-commerce experts Iovation. Joining them from across the border in Canada will be 1 Gaming Inc., specialists in online bingo, lottery and casino development, and G-Fed Games, i-gaming software developers.

Two Israeli companies also making their first ICE outing are e-commerce enterprise SafeCharge and mobile game company Zone4Play.

Karen CookeEuropean companies making their maiden appearance will be Greentube from Austria, who will advise on web, mobile and iTV game platforms, French web and mobile game developers Quedesjeux, Italian slots, game software and remote data capture company Zest Gaming and two from Sweden; online gaming and betting company 24h Poker AB and interactive video terminal experts Essnet Interactive.

Making the somewhat shorter trip to Earls Court, UK slots companies Fair Play Gaming UK and Gamesoft are accompanied by note validation experts Innovative Technology, security and surveillance systems specialists IView and hardware/software gaming platform company Quixant in making their ICE bow.

The international make-up of the Earls Court showcase continues to expand; of the 173 companies confirmed at the beginning of October, 119 (68.8 per cent) are from outside the UK, up 5.2 percentage points on the final 2005 ratio.

Head of exhibitions at ICE organisers, ATE, Karen Cooke commented: „The huge popularity of ICE has added tremendous pressure on space availability at January’s show. The fact that we have been able to attract and accommodate so many new suppliers is very good news for everyone looking forward to seeing a wide and diverse range of new products and services at Earls Court.“

New companies confirmed at ICE 2006


Company Country Products/Services
1 Gaming Inc developer Canada Online bingo, lottery and casino game
24h Poker AB Sweden Online gaming and betting
Belatra Co Ltd Belarus Slots and video poker games
Cadillac Jack USA Slots, video slots and bingo
Essnet Interactive AB Sweden Interactive video terminal systems
Euro Games Technology Bulgaria Slots, video slots, cabinets & jackpot systems
Fair Play Gaming UK UK Video slots and video poker
Gamesoft Ltd UK Slots, video slots and multi-players
Gaming Technologies Bulgaria Slots and video machines
G-Fed Games Canada i-gaming software developer
Goldrace.com South Korea Virtual horse racing
Greentube IES AG Austria Web, mobile and iTV game platform provider
Innovative Technology Ltd UK Note validators and card dispensers
Iovation USA e-commerce software systems
IView UK Security and surveillance software solutions
Quedesjeux France Web and mobile games developer
Quixant Ltd UK Hardware and software for gaming platforms
SafeCharge Israel e-commerce systems
Spin Inc USA Refurbished machines and components
StreamTech Gaming USA Offline-Online gaming technology solutions
Villart Industrial Group Ltd Russia Slot machines, cabinets, glasses and components
Zest Gaming Italy Slots, game software and remote data capture
Zone4Play Ltd Israel Mobile, TV and iTV/iPTV game