Elaine Gardiner, Managing Director of Client Services at TAG Media looks ahead to iGB Affiliate and what she describes as a ‘must-attend event for everyone in the affiliate industry’ highlighting the double-edged sword of AI and how solid growth strategies are now multi-jurisdictional in nature.
In terms of jurisdictions and emerging markets where are the big wins?
The era of frequent "big wins" or "quick wins" appears to be over. Market trends are fleeting, emerging and disappearing rapidly. For sustainable growth, a solid, multi-jurisdictional strategy is essential. Exploring emerging trends should be viewed as an optional learning experience, as companies that commit fully to new trends often face negative outcomes.
How does iGB Affiliate contribute to the health and well-being of the sector – is it just about business or does it serve a broader role in terms of raising professional standards and sector reputation?
As a January show do you think iGB Affiliate sets the tone for the remainder of 2026. Do you think it has the ability to get the year off to a positive and confident start?
Of course, the year starts strongly with the conference in January. Personally, I preferred the February date a little better, as it allowed me to be better prepared for the conference and catch up after the holidays. However, we adjust and adapt to the times, making it work, as it’s the first big show of the year.
The 2026 edition of iGB Affiliate will be 19% bigger than in 2025 – how important is it to have a healthy and growing exhibition to participate in?
The iGB Affiliate Show is a must-attend event for everyone in the affiliate industry. It gathers some of the biggest names in the industry under one roof. Exhibiting at these shows is a great opportunity to showcase your brand to people who would have not normally come across you in day-to-day life.
What are the most salient trends currently impacting the industry?
AI is undeniably the hot topic right now, though arguably its mention is becoming overused, even added to everything. It's a double-edged sword: a blessing and a curse. While AI saves me significant time in numerous ways, it also consumes my time in dealing with its misuse by others. A prime example is the relentless flood of automated emails and messages that now inundate my inbox and DMs daily.
How would you describe the experience that iGB Affiliate delivers for visitors and exhibitors?
It delivers high quality experience for visitors, with top-tier professionalism and industry insights. It’s a great ‘all-rounder’ that covers a wide range of topics and verticals. Every single person within the industry will gain value from the conference.
What are the key benefits that can be gained from being a part of iGB Affiliate 2026?
This event is a prime opportunity for professional growth, offering insights into emerging trends, disruptive technologies, and market strategies to ensure participants stay competitive and future-ready. It's also a excellent networking hub, facilitating direct engagement with high-level decision-makers, thought leaders, and key stakeholders.
To register for iGaming Affiliate Barcelona, visit: https://igb-affiliate.reg.buzz/
Quelle: Clarion Gaming