London – The marketing campaign in support of ICE 2016 is following a cinematic route with the creation of a high impact film trailer which depicts the journey thousands of international visitors will be making to the Gaming Technopolis in February (2nd, 3rd & 4th: ExCeL Centre, London).

Produced by Cinebop, the creative studio which won the coveted Association of Exhibition Organisers Innovation Award for its ICE 2015 movie invitation, the trailer invites the Citizens of Gaming to enter the Gaming Technopolis, the surreal, pop-up city which is open to do business for just three days a year and which is an annual mecca for gaming professionals drawn from over 100 nations.

Jo Mayer, Marketing Director with responsibility for ICE, stated: „We know from our 2015 campaign metrics that the film trailer produced by Cinebop was one of our most successful marketing tools in terms of encouraging visitors to register their attendance at ICE.

„The ICE Gaming Technopolis is a pop-up gaming city where connections are made, where ideas flourish and where conversations are all about the future. The message that we are sending to our international community of stakeholders is that the journey they make to Gaming’s Technopolis will be their most productive and successful of the year.“

ICE Totally Gaming is the only B2B gaming event that brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online and street sectors, ICE provides a comprehensive and international perspective on gaming. Visitors to ICE Totally Gaming can also explore the hottest growth areas in land-based, online and mobile gaming courtesy of the ICE Conferences programme, which delivers a unique opportunity to benefit from targeted learning and networking.

To view the Gaming Technopolis trailer visit: https://www.youtube.com/watch?v=1XTzfEwG-po

Quelle: Scott & Jones Communications Ltd.